BoBo's Story


At BoBo Buddies we pride ourselves on designing premium, functional soft toys.

We've had a busy time since we started the business 3 years ago. In that time over 85,000 BoBo Buddies have found a happy home, we've supplied over 800 UK retailers and our products can be found in 16 countries worldwide.

Here is a little summary of our journey so far:

2013: James, our founder, knew that there had to be a way of creating soft toys for children that were softer, cuter and more functional than anything else on the market. With this mission, BoBo Buddies was born.

2014: James became one of the most successful people to venture into Dragon's Den, receiving offers from all 5 Dragons. James turned them down and decided to go it alone. 2 years on and we certainly don't regret it!

2015: We very proudly launched our new baby collection to sit alongside our toddler backpacks.

We introduced personalisation on our website so that any name can be embroidered to our teddy bear's dungarees, our Blankies and our Teethers. We're thrilled to be able to offer this service, and hope it makes each BoBo that little bit more special.

2016 and beyond! We have lots of exciting things planned in 2016, from new product launches, to limited editions of our most popular ranges. We really look forward to sharing them with you.

We love hearing from you so please get in touch with us with any photos, feedback or just to say hello... at

Thank you for your continued support- we really do appreciate it. 

Team BoBo xx